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FOR
IMMEDIATE RELEASE:
New
Media Marketing is Essential for Business Survival
San Diego author's new book shows business entrepreneurs how
to use MySpace, podcasts, SMS and the Internet to boost sales
and improve customer relations.
San
Diego, CA - April, 2007 - Eighty percent of businesses
fail within the first five years, and the majority of these
businesses are marketing the old way: through traditional
advertising. And yet new media marketing offers targeted opportunities
that are effective and much less expensive. But because these
strategies are so new, until now there has been very little
information on how to do them.
A
new book, Marketing in the New Media, authored by San
Diego based marketing specialist Holly Berkley, sheds new
light on these innovative advertising trends and shows business
entrepreneurs and corporate marketers alike how to run an
effective new media marketing campaign.
Companies
today can no longer ignore the power of technology in the
marketing world. New media plays a significant role in marketers'
efforts to capture the attention of a target audience and
is absolutely essential to "close the sale" and
get the consumer to take action in a measurable way. Marketing
in the New Media shows business owners and marketing professionals
how to combine traditional advertising with the Internet and
mobile (also known as cell phone/ SMS) marketing technology
to deliver an effective marketing message anytime, anywhere.
The
benefits of marketing in the new media are so essential to
the success of today's business owner, that the new book is
now required reading for the Business Marketing 476 course
at San Diego State University and for the recently added New
Media Marketing course taught by Henry DeVries at UCSD Extension.
About
the Author
Holly Berkley is an author, educator, speaker and professional
Internet Marketing Consultant focused on helping businesses
increase online sales, strengthen their overall brand, and
dramatically boost Web site traffic through proven online
marketing concepts. Her first book, Low-Budget Online Marketing
for Small Business, was rated a "Must Read!"
by Today's Books, and continues to help all size businesses
increase Web site traffic and online sales. Learn
more about Holly Berkley
For
more information
For a complimentary review copy or to schedule an author interview,
please contact Aaron Morris at Self-Counsel Press Phone: 1-800-663-3007
or (604) 986-3366
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