Budget Online Marketing for Small Business, 3rd Edition
"Must Read" for the small business owner, blogger,
entrepreneur, executive or anyone else hoping to thrive in
today's online world.
versions are SOLD OUT!
3rd Edition is available now.
miss out on the latest
"MUST READ" for small and local businesses
Berkley's latest Internet Marketing book inspires medium to
small businesses to find ways to thrive in today's economy
by introducing new low cost ways to compete with major corporations
Small businesses have a few important advantages over the
major corporations: speed, flexibility, passion and personality.
In fact, these very traits that make small businesses special
are what will help them thrive in todays online world.
the Internet boom of the mid-1990s came the end of corporate
controlled media. The Internet revolution gave everyone a
voice despite income, status or political views. It quickly
took the small business beyond the boundaries of the neighborhood
and allowed entrepreneurs with limited budgets to compete
on a global level.
it didnt take long before deep pockets and major corporations
starting taking back a bigger and bigger piece of the Internet
space. In early 2000 big businesses used their budgets to
develop massive online co-branding campaigns and to push out
flashy high tech ads across major web portals. They hired
SEO agencies to optimize their web sites to show up at the
top of Google, and the once cost effective Pay-Per-Click ad
buys got too expensive for the small entrepreneur with a limited
marketing budget. It seemed that the small businesses could
no longer afford to keep up.
today, with the massive growth of the social web (Blogs, FaceBook,
YouTube, Twitter), the playing field is leveled once again.
The social web allows even business owners and marketers with
limited technical experience to post business updates fast
and to communicate with customers efficiently sometimes
without ever picking up the phone or even opening up a storefront.
Advertising is without question taking share from the other
media at this time and for good reason" says Greg Stuart,
the CEO and President of the Interactive Advertising Bureau.
"Marketers have figured out that online advertising is
often the most cost effective medium for influencing both
branding and sales results. This data is fuelled by recent
public announcements that online ad budgets are dramatically
The web is often referred to as the "great equalizer"
a way that small businesses can compete with the fortune 500
companies. With the Internet increasingly becoming the new
wave of business and communication, small businesses can no
longer afford to ignore this channel. In Low-Budget
Online Marketing for Small Business, Holly Berkley shows
how with passion, vision, creativity and a game plan that
small businesses can use to maximize their business potential.
Holly Berkley is an author, educator, speaker and professional
Internet Marketing Consultant focused on helping businesses
increase online sales, strengthen their overall brand, and
dramatically boost Web site traffic through proven online
marketing concepts. Her first book, Low-Budget
Online Marketing for Small Business, published by Self-Counsel
Press, was rated a "Must Read!" by Today's Books,
and continues to help all size businesses increase Web site
traffic and online sales. Learn
more about Holly Berkley
For a complimentary review copy or to schedule an author interview,
please contact Aaron Morris at Self-Counsel Press Phone: 1-800-663-3007
or (604) 986-3366