In
addition to television news experience with stations such as KCRA-TV in Sacramento
(NBC Affiliate) and KGTV in San Diego (ABC affiliate), Holly Berkley has been
freelance writing since 1994 for a wide variety of trade, business, and lifestyle
magazines, newspapers and Web sites. Below is a small sampling of her published
articles.
Building
a Trustworthy Web Presence is essential for Nonprofits & Charities
Tips
for creating trust and credibility online
February
2007
Click
here to read article Super
Bowl Advertisers Who combine Television advertising with Search Engine Marketing
gain the most Benefits
Creating a Web tie-in extends the life of the
30 second commercial
February
2007
Click
here to read article Rock
Star: INXS uses all Elements of a Perfect Online Marketing Campaign
Seamless
synergy of offline & online marketing make CBS's latest reality show a marketing
campaign worth taking a closer look at. July 2005
Click
here to read article The
Benefits of Co-Branding your Small business Web Site
SOHO
Business Report April 2005 issue CAN-SPAM
Law: What it Means for Your Business
SCORE (Counselors to America's
Small Business), June 2004
http://www.score.org/article_spam_law.html Online
Marketing Strategies to Promote Your Business
SCORE (Counselors to America's
Small Business) June 2003
http://www.score.org/article_online_marketing_strategies.html
Don't
Neglect The Basics
A summary of the do's and don'ts of smart Web design
ClickZ,
January 1999
http://www.clickz.com/author/index.php/17993
Thinking
Inside The Box
Quicksilver's direct mail marketing campaign
Action
Sports Retailer Magazine, 1996
Reading
Between the Lines
A look at Roxy's hardback book used to supplement their
marketing campaign
Action Sports Retailer Magazine, 1996 Where
the Girls Are
Interview with owner of WaterGirl, one of the first all women's
surf shops
Action Sports Retailer Magazine, 1996 Tapping
Into Hidden Talents
Interview with Beach Patrol Swimwear regarding their
upcoming clothing designs
Action Sports Retailer Magazine, 1996
Action
Unlimited: Alternative Media Go in Search of What's New in Surf and Street
Culture
Holly was Interviewed/Photographed about her online coverage of
the event
LA Times, 1996
Getting
The Most Out of A Trade Show
Advice and tips from successful trade-show
goers
SNOWboarding Business, January 1996
Welcome
to the Bro-Bra Industry
Mixing business with pleasure
SNOWboarding
Business, 1996
Preventing
Employee Shoplifting
SNOWboarding Business, 1996 One
Step at a Time
A Snowboard manufacturer helps addicts and alcoholics get
back on track
TransWorld SnowBoarding Magazine, 1996 Interview
with entrepreneur Kristen Roach, owner of Kurvz Snowboard Clothing
One
of the first snowboard clothing lines designed specifically for women
Fresh
& Tasty, March 1995 You
can also find Holly's articles published in TransWorld Skateboarding Business,
The California Aggie and other publications. | 
