Online
advertising skyrockets …
and it's good news for small businesses!
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Release - (Download
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"Internet
Advertising is without question taking share from the other media at this time
and for good reason" says Greg Stuart, the CEO and President of the Interactive
Advertising Bureau. "Marketers have figured out that online advertising is
often the most cost effective medium for influencing both branding and sales results.
This data is fuelled by recent public announcements that online ad budgets are
dramatically increasing…"
And this is not just a U.S. phenomenon.
According to the annual survey by Interactive Advertising Bureau of Canada, online
advertising in Canada in 2005 will be $519 million, a full 43 per cent more than
the 2004 figure. (Globe and Mail)
Brent Lowe-Bernie, Chair of the IAB (Canada)
says "Investment in the online channel is increasing at an explosive rate
as advertisers and their agencies follow the movement of consumers." While
larger organizations such as Coca Cola, Pepsi, Jenny Craig, BMW and Amazon are
able to allocate generous resources to this market channel, smaller businesses
have had a more difficult time making the transition.
Holly Berkley, a
web design and online marketing specialist, takes her knowledge and expertise
of big budget campaigns and shows how these basic principles can be used for a
fraction of the cost for small businesses wanting to compete for online customers.
There is no other marketing channel that allows small business to truly complete
with larger companies in the same medium.
In her book, Low-Budget Online
Marketing for Small Business, Holly Berkley shows that the difference between
a $100,000 online marketing campaign and a $1,000 marketing campaign is surprisingly
little. The rules for marketing your business are the same for any size of business:
establish your brand, find your target audience, generate sales, encourage repeat
business.
Berkley shows small companies how and where to cut costs so they
can adapt the successful marketing strategies that big companies use to the smaller
business model. This includes targeting a marketing campaign, generating free
advertising, e-mail marketing, building web communities, successful co-branding
strategies, banner advertising, web design basics and search engine registration.
The
web is often referred to as the "great equalizer" a way that small businesses
can compete with the fortune 500 companies. With the Internet increasingly becoming
the new wave of business and communication, small businesses can no longer afford
to ignore this channel. In Low-Budget Online Marketing for Small Business Holly
Berkley shows how with passion, vision, creativity and a game plan that small
businesses can use to maximize their business potential. ************************************
Holly
Berkley is the CEO and Director of Internet Marketing for Vantage Internet Services,
Inc (http://www.vantageinternet.com)
a San Diego based Internet Marketing & Technology Company. You can contact
her at 800 921 0687 x711 For
more information or to request a complementary review copy of this book, contact:
Jennifer Villalobos at jennifer@vantageinternet.com or call 800 921 0687 x718
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