*NEW!* Coming Fall 2010
3rd Edition of Low Budget Online Marketing for Small Business will be available online and in bookstores nationwide.

Available Now!
2nd Edition of Marketing in the New Media is packed with the most up-to-date information to help your business thrive online! Learn more about Marketing in the New Media, 2nd Edition

Low Budget Online Marketing for Small Business was translated and re-released internationally.

More Small Businesses Plan to Grow their Business through Internet and Social Media Marketing in 2010
In support of small businesses and in celebration of my newest book, I've put together a fresh Internet Marketing package to energize your business this summer. Read on...

According to a May 2010 study by eMarketer small businesses are optimistic about coming out of the recession and looking to boost marketing budgets, especially online. Businesses realize that a strategic Internet marketing plan is a powerful and cost-effective way to increase customer loyalty, brand credibility and new customers. Social media is getting the most increased attention since last year. More than 46% of small businesses plan to upgrade their web sites, email newsletter and overall online presence with more than 36% saying they plan to use social media to do it.

In support of small and medium businesses, I've updated my book Low Budget Online Marketing for Small Business. And to celebrate the upcoming 3rd edition, I'm accepting 2-3 small to midsize business clients to market this year. Read on for details:

2010 Small Business Internet Marketing Package
(Note: My FALL 2010 marketing schedule is now full - please contact me about options and reserving your space for marketing you business this Winter. Space fills up fast for this new program!)

• Review of Business Goals & Existing Strategies:
  Analysis of your current business situation and marketing efforts
• Search Engine Optimization:
  Optimizing your existing web site for search engines
• Localized, Targeted Social and Search Marketing:
  Strategy and implementation of a localized social media campaign (using Yelp, Kudzu, Foursquare, and any other localized sites and directories that may be relevant to your business)- $500+ per month will be spent on test buys in this area for fast impact.
• Social Media Marketing:
  Set up, education, strategy and consulting of a social media campaign (including set up new accounts or re-energizing your existing Twitter, FaceBook, YouTube, LinkedIn account so they actually start bringing you more customers
• Blogging that works:
  Set up and consulting on how to promote a new blog or re-energize your existing blog
  
• Web site updates:
  Minor revamp of existing web site (if needed) with addition of landing pages that accompany campaigns above (to encourage ultimate lead conversion on social media campaign)
• Tracking and Analysis
  Installation of Google Analytics and deep analyze of those reports, so you can better understand what potential customers do when they get to your web site, and how we can improve it together.
• Email Marketing
  Set up of a new email marketing database, or re-energize and improve your existing one.
• New Media Consulting:
  At the conclusion of our initial 90 days together, I'll schedule a personal consulting session with your company (face to face if local or via phone in outside San Diego area) to advise on best ways to move forward with your new campaign features, keep them energized and bringing a steady flow of customers
  
  Price: $3,900 per month for 3 months
  

This offer is based on availability and analysis of current business situation, industry and company type. (In other words, I'm looking for select clients who I believe will see measurable growth and impact from the above strategies in a 3 month time frame) Contract will end 90 days from start date with options to continue services upon request and need.